Getting someone’s attention isn’t easy. During your worship service or events, people are distracted in finding a parking spot, getting to where they’re going, or perhaps thinking about everything going on in their life. This is why the signage types you use are essential to not only getting someone’s attention, but sharing relevant, useful, and timely information.
Here’s why:
When done right, signage doubles as an engaging church marketing strategy and eye-catching advertisement.
If you’re not sure where to start with the different signage types available, here are the top six you should consider:
- Informative
- Persuasive
- Sidewalk
- Pole
- Banners
- Digital
Let’s go ahead and dig into each option.
1. Informative
Informational signage is one of the most common types, offering practical guidance for visitors.
These signs include wayfinding signage, directing people to common points of interest like restrooms, meeting rooms, cafeterias, and any other amenities your church has to offer.
Using informative signage is essential, as it prevents people from getting confused and disoriented when visiting your church—especially in your church foyer.
The truth is, if someone can't find your Sunday service on the first attempt, they probably never will! Ensure people visiting your church and your congregation know exactly where to find the parking lot, Sunday school, prayer rooms, and more.
2. Persuasive
To attract more attendees to your church or seek support for an upcoming project, you need persuasive signage. We typically think of these signs as eye-catching sale signs and '50% off' labels plastered over shopping malls, but they can be highly beneficial at your church too.
All churches need volunteers and donations, and what's the best way to gain these? You guessed it—persuasive signage. Place these signs where people can't miss them and gather additional support in any area you need. They are especially helpful when promoting an event and attracting new attendees from your local area.
3. Sidewalk
A-frame sidewalk signs are commonly situated outside businesses or restaurants. After you have purchased the frame structure, changing the central message is easy—just print off a new advertisement or series of information and install it inside your sidewalk sign.
Though very cost-effective, these types of signage take up a significant amount of space compared to other options. However, the benefit is that you can take them down and store them away with ease, making them great for one-time events. To maximize their impact, minimize the word count and emphasize bold colors.
4. Pole
Pole signs, thanks to their height, are easily visible and effective. Due to their large size and considerable height, they are often visible from farther distances, making them ideal for identifying parking locations and drawing attention to entrances.
These signs consist of a narrow signboard attached to an upright pole and often come in a vertical format. As such, these signs usually contain no more than a single word or image. With pole signs, less is more when it comes to branding and design.
5. Banners
Banner signs are practical due to their portability and quick assembly.
Free-standing banners take up minimal space, making them a popular choice for smaller spaces. Place them strategically where they gain the most attention (e.g., waiting rooms and entrance halls).
These sleek and compact signs are often found at welcome desks, encouraging check-in for children's ministry, and at pop-up church events. Showcase your church logo with these versatile signage options—it's a great branding opportunity for your ministry.
6. Digital
Digital signage is quickly becoming one of the most talked-about signage types. As you can adapt it at the click of a button, it fulfills all your signage needs effortlessly. Control it from the Cloud and change your screen from a promotional signage solution to your wayfinding directory in seconds.
Physically printed signs fade and become damaged, but digital signs stay crisp and clear. Their versatility of use draws many churches in, as they work well for many things, from outdoor digital signage to educational media during kids' ministry. Check out this blog for nine more reasons why your church needs digital signage.
Getting Started
Your church probably has some of these signage types in action already, as old-school bulletin boards, welcome signs, and bathroom wayfinding signs are all part of your overall ministry signage system.
It is time to elevate your church signage by investing in more professional solutions like digital signage and outdoor electronic signage. To get started, all you need is a screen like an Apple TV and a digital signage software solution such as Playlister.
